A good way to drive engagement and shake up your usual posting process is by utilizing interactive content. An, Interactive Content Whitepaper For All Industries, Interactive Content Marketing for Digital Agencies, Do’s and Dont’s of Interactive Experiences, Interactive Content for Email List Growth, Interactive Content Marketing For Agencies, How Interactive Content Can Boost User Engagement, How Interactive Content Can Boost Your Social Media Ads, 63% of online users talk to a chatbot without being aware of it, 20 Best Lead Generation Tools You Need to Try Out in 2021, How to Create Content Engagement Strategy With the Right Metrics, 10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. Buzzfeed dominated the list of most engaged-with interactive content, and its posts were the most engaging for the year. As you scroll through the page, the story unfolds one paragraph at a time. It might sound obvious, but don’t forget to shout about your amazing product or service from the rooftops every now and again! Arvind Patil is a Digital Marketer at E2M Solutions Inc, a digital agency specializing in white label SEO, and website design and development. Ask yourself what information would be needed to provide a specific, useful answer. Brainstorming New Interactive Content Ideas 1. This keeps the listeners hooked and prevent them from losing interest. One map shows the alarming scale of the fires. 18 Fun Social Media Marketing Ideas to Spice Up Your Social Media Campaigns. If you want something to stand out, give it a spot on your nav bar. Is there something that you could show your audience that very few others can? Fact or fiction: How much do you know about the coronavirus disease (COVID-19)? And even though not everyone talks about interactive content when it comes to SEO, you’d be surprised to see how it charms its way here too!. Chatbots too help users navigate to different sections of the site which increases the number of pages visited. This piece, which came online August 14, 2019, illustrates the power of linking a popular intellectual property with an activity (in this case, travel). Giving personalised recommendations based on quick-to-fill-out data, the appeal of this calculator is how it will give out different recommendations per user. They are not only informative but carve out your image as an expert in their minds. Passively-read content still has a place, and always will – but the state of the art has progressed beyond it, and the tastes of the audience have refined. Is your audience interested in seeing it? Interactive content can be a great way to make your content stand out from the crowd and to gain both shares and links. For example, suppose you are writing a long-form post about marketing strategies. Game of Thrones Personality Quiz – BuzzFeed The personality quiz asks the audience a set of questions about themselves and then reveals what kind of person they really are. It can be done through referrals, usually through word of mouth. Further, you can use them in internal communications. This plays to our vanity. Chatbots too help users navigate to different sections of the site which increases the number of pages visited. Here is an example of a, ABM or Account-Based Marketing, on the other hand, is an extremely focused business strategy. Share Your Favorite Book 12. The post has 132.3k engagements. It helps them give feedback about your product/service and voice their opinions on their experience. 1. Dropbox successfully churned up a referral system that got successful like no other! Quotes. 70 Killer Content Ideas To Post On Social Media. Make the message available to people in different formats. This is the essence of content curation. Can You? Interactive content is your main weapon in the artillery. NPR’s version of the How-Educated-Are-You-Quiz has gained 13.8k interactions since it’s launch in 2018. It helps them give feedback about your product/service and voice their opinions on their experience. According to an IBM survey, marketers differentiate interactive content in emails, depending on a buyer's journey stage: Ready to try one? According to founder/CEO Drew Houston, referrals increased signups by 60%, permanently. Sorry, Millennials, But There’s No Way You Will Be Able To Pass This Quiz – Buzzfeed, 3. You can use calculators and quizzes to ask key, qualifying questions to understand your prospects better. Notice the difference in interactions between the post about the interactive map at Global Forest Watch: Drawing conclusions here is a bit dangerous, but, here are a couple of possibilities: (I’m sure there are others. Anything that can be quantified mathematically, or estimated mathematically, is a good candidate for a calculator. You can have different strategies, metrics, and tools to work on different kinds of marketing. Buzzfeed has quite a few interactive quizzes that use a similar format, which are always linked at the bottom of the page. Through an outcome quiz, you can use various inputs to give multiple possible outcomes as results. I welcome your thoughts in the comments.). It is engaging, attractive, and informative. Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagramcan be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. Educational institutions and counseling organizations alike can use this content type. They can be applied to interactive or other types of content. I was drawn to this example because of its high-tech approach to an age-old question. Content writing is being used as a marketing strategy by more and more businesses. For example, one quiz promises answers to the question, “what can I do with a horse that can’t be ridden?”. Content Tools. 3. You no longer have to guess what actions on your website mean. Interactive Content Ideas For Each Stage Of The Buyer’s Journey . Interactive content like surveys and quizzes can help you get this information—while providing a unique content experience for the viewer. Customer interaction is the biggest advantage that comes out of interactive content. Apart from that, it also contributes to lead generation and brand building. The key is to present an interactive quiz or survey in an enticing manner. Interactive content does this very well because it differentiates you from your competition. Giveaways and coupons do great every holiday season. In many cases, you will need to use JavaScript, or a plugin or widget to create the visualization. Interactive Map Shows All The Eateries From Diners, Drive-Ins, And Dives – 12 Tomatoes, 4. Have a look at this interactive poll by Outgrow for the MozCon Event in 2017. Coupons encourage your old customers to refer you to new leads by leveraging a discount or offer on their next purchase. It claims to show the time that a team would save by using the Coschedule suite of tools. He enjoys performing SEO analysis while creating content strategies that connect brands with their target audience. Not only do you advertise your products in the most subtle way, but also engage with them. From the same research, it’s found that 77% of SaaS marketers agreed that interactive content also have reusable value. In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. You can always include a quiz or an assessment to ensure that your readers engage with your posts. Copyright © 2021 BuzzSumo Ltd. All Rights Reserved. Interactive Content Ideas to Get Found Online Posted: August 14, 2019 - By Kalena McElroy ... Interactive content is a proven way to heighten engagement online. It’s no Black Friday sale, we know. Moreover, they also help you in reducing costs. Next time you're looking for content ideas, consider some of these easy additions to your content calendar. In fact, this quiz by Buzzfeed actually got viewed more than, This kind of content tends to do great on social media. However, there has been a recent shift in this going from IQ to generational knowledge. Infographics, quizzes, etc. So if you have any other questions, we’re right here for a good talk! Such kind of interactive content is cost-saving but very effective. Here are the top interactive content ideas for the auto industry that are sure-shot to boost your lead generation and conversions. You can easily include a quiz about whether one should hire a PPC agency or go inhouse on it! There are several examples of success with curating interactive content from IFL Science, including the radioactive water map. Share a Quote (Graphics or Text) 7. It leverages a curiosity gap of the user and a promise of a sense of greater self-understanding. Notice the increase of Google Searches for the term “sustainable fashion” over the past 3 years. But it has its own benefits! Moreover, they can also be used as display ads to drive users to your landing pages. The takeaway for marketers? Be creative. It engages people, it sparks conversation, and many times it can teach the brand something about customers and market trends. Streaming Services Calculator – Marketwatch, 4. It would help them understand what they stand to gain by associating with your product. They can be used as posts on your social media platforms. Published in June 2018, this piece has 42.8k engagements and 30 backlinks. When it comes to content marketing in 2021, interactive is the key to success. But one thing that you can fit in everywhere is – interactive content for all types of marketing. But, remember the world doesn’t need another pretty clickable infographic or a simple quiz. For more ideas, Brandwatch has a great list of data visualization tools. This increases purchase intent, and in turn, sales revenue. This could be a UGC (user generated content) reshare of a customer post, or you using your own product. Take a look at these highly shared quizzes from the past 12 months: Out of the top five shared quizzes, three are based on age. It offers information to the user and develops a factor of trust, thus improving their experience with you. Hopefully these examples will have helped inspire you. As described above, we seem to have a high need to test our intelligence and share our stellar results with our friends. Using ROI calculators are a great way to generate more leads. Almost. In the marketing space Hubspot’s Site Grader tool is one of the most well known. That’s done and dusted for sure. And you can use it everywhere. This quiz from Buzzfeed taps into what we discussed above, this time focusing on generational identities. A great way of improving your customers’ experience on your website is by using chatbots. Use interactive content to help distribute research or other posts. Another addresses the weight a particular breed can carry. Videos: Generally speaking, videos make one of the key elements of content strategies. Use BuzzSumo to search for your topic and add terms such as interactive, quiz, calculator, etc. If Buzzfeed owns the quiz space, then visualcapitalist.com owns the illustration of investment data. 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