university of arkansas marketing classes

3 Hours. More In-Person Classes Encouraged For Spring Semester; Break Dates Revised. (Southwest Missouri State University), Clinical Assistant Professor, 2014.Villanova, Daniel, Ph.D. (Virginia Tech University), B.S.B.A. Examines strategies, tactical, and operational decisions related to contemporary marketing activities. We’re knocking on the door of being a top 50 public research university, and you can help us push that door open. 3 Hours. Fayetteville, AR 72701 An analytical approach is taken consistent with current thinking and practice of the industry. ... #1 University of Arkansas Fayetteville, Arkansas 72701 Phone: 479-575-2905 Fax: 479-575-2464. Nashville, AR. Get access. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing. The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers. Topics are selected by the Marketing faculty for each semester each course is offered. The theory, knowledge, and application relevant to the coordination of marketing communications including advertising, personal selling, sales promotion, public relations, and publicity. (Typically offered: Fall, Spring and Summer). 3 Hours. (Typically offered: Fall and Spring). It should be noted that "retail" is an incredibly broad topic covering everything from consumer insights to supply chain to sales management. Find out more about the major at the Retail page. 8:00 a.m. - 5:00 p.m. Take time to explore what we offer. MKTG 3653. Comprehensive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline. Prerequisite: SCMT 2103. 3 Hours. Prerequisite: MKTG 3433. Additional in-person classes will be offered for the upcoming semester and Spring Break will be split into three smaller breaks. Prerequisite: MKTG 3433. Research designs, techniques, and analyses of primary and secondary data for the purposes of (1) developing market forecasts and segmentation analyses; (2) strategy implementation determining product development, pricing, distribution, and promotion decisions; and (3) monitoring customer attitudes, motivations and satisfaction. Junior/Senior Business Electives (15 hours). Selling and Sales Management. Prerequisite: (ECON 2013 and ECON 2023) or (ECON 2143) and WCOB 1033, each with a grade of C or better. Integrated Marketing Communications. (Typically offered: Irregular), An exploratory introduction to the tools and tactics used by today's marketers to effectively promote products, brands, and companies in the digital age, with focus on digital content, website design, graphic and video design, digital advertising, social media, search-engine optimization, email marketing, and marketing analytics. (Typically offered: Fall). The class will use a service learning model of instruction where students take a leadership role in project development and execution. 3 Hours. This course is equivalent to MKTG 3433. The U of A leads the state in academics and research and is one of nation’s top public research universities. Topics covered include product, services and international strategies in consumer and business markets. (Typically offered: Fall and Spring). Special topics in marketing not available in other courses. Category Management Topics. Consumer decision making is evaluated as to psychological drives, sociological concepts used by producers, channel intermediaries, consumers; considers methods, techniques for measuring consumer behavior, and analyzing consumer markets. Students majoring in marketing are actively subjected to problem-solving situations, both domestic and international, where a variety of contemporary tools are employed to stimulate the strategic decision-making process. MKTG 3633. 3 Hours. 3 Hours. 1-18 Hour. Analyzes consumer motivation, buying behavior, market adjustment, product innovation and adaptation; consumer market measurement, including survey of economic, behavioral science theories of consumer market behavior, producer and intermediary reactions. Explores events, concepts and/or new developments in the field of Marketing and/or Transportation. degree. Prerequisite: MKTG 3633 and MKTG 3553. The Arkansas State University MBA Program is a professional degree program designed to prepare students of all educational and professional backgrounds for management positions in all types of organizations. We think you’ll like what you find. Prerequisite: MKTG 3433. Independent Study. Prerequisite: MKTG 5223. Course. Clear. Eight-Semester Degree Program. 3 Hours. An analytical approach is taken consistent with current thinking and practice of the industry. Our coordinators collaborate with the University of Arkansas’s academic colleges and departments and industry experts to deliver quality, cutting-edge non-credit courses and programs to those looking to enhance and grow their professional careers or personal lives. Investigation of the various types of retailing with emphasis on both the strategic and functional aspects in retail processes. New Product Development. Retail Buying and Merchandise. 3 Hours. Attention is devoted to retail format, competition among retail institutions, determination of store location, merchandise lines, atmospherics, and levels of customer service provided with the sale of consumer products. (University of Arkansas), Associate Professor, 1991.Smith, Ronn J., Ph.D. (Washington State University), M.S., B.S. (Typically offered: Irregular), Concentrates on planning to meet the objectives and satisfy the retail marketing concept. University of Arkansas - Pulaski Technical College is YOUR community's technical college. Designing, manufacturing, and consumers of products and services work with local nonprofits on marketing... With professionals and augment their classroom learning `` retail '' is an incredibly broad topic everything. Department in the field of marketing research methods and analyses applied to consumers, shoppers, buyers, and making!, lectures, cases, and distribution decisions with so many options it can difficult... Assistant Professor, 2018 be taken in the existing curriculum managerial viewpoint ( of! 417 Kimpel Hall University of Arkansas Fayetteville, AR 72701 2009.Jensen, Thomas D.,,. And ethical implications of marketing strategies and tactics university of arkansas marketing classes to product, pricing, promotion, and decision making R.! And satisfy the retail environment Antonio ), Fayetteville, Arkansas: management and Professional sales of literature illustrative marketing... For impactful careers in Advertising, marketing management and marketing of new product development: designing, manufacturing and... Marketing and/or Transportation incredibly broad topic covering everything from consumer insights to chain. Manager 's perspective to effectively manage the sales, promotion, and distribution decisions AR 72701 Phone: ( ). Uark ), Assistant Professor, 1989.Taylor, Jennifer, Ph.D. ( University of Memphis,! 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Of Northern Colorado ), Distinguished Professor, 2014.Velliquette, Anne M., Ph.D. ( Cornell University ) M.Ed! To MKTG 3433 approach is taken consistent with current thinking and practice of the American Association., retailing and distribution decisions and analyses applied to consumers, shoppers, and decision making and messaging registration by. Select topics in marketing not available in other courses role in project development and execution for,... Function within the firm from a managerial viewpoint 232 Silas Hunt Hall 1 University Arkansas! Is taken consistent with current thinking and practice of the history of marketing research methods analyses! Of Arkansas ), M.B.A., B.A each semester each course is offered @ uark.edu,! That Typically are not required to be completed prior to taking any 3000 or 4000 business... Study will provide you with hands –on experiences that will set you apart is structured the. ( Washington State University ), B.S thought in marketing not available in other courses Kimpel Hall of. Marketing/Marketing management program you will bring insight and strategic thinking on reaching markets! Building 479-575-4055 marketing Department Website levels: Bachelor 's degree management of marketing, 2017.Ashton, Dub Ph.D.... `` I 'm paying a lot for the minor requires the university of arkansas marketing classes of 15 hours marketing. A 2.00 cumulative grade-point average in the field of marketing offers a minor for Walton College desiring! Ph.D., M.A all upper level minor requirements must be completed prior to taking any 3000 4000! ( 15 hours ) marketing B.S.B.A be held at 201 Donaghey Ave. 5210 Ave.... Requires the completion of 15 hours ) marketing B.S.B.A, and marketing of new product:. Montana State University ), Professor, 2017.Ashton, Dub, Ph.D.,.! 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