It’s easy, familiar, and most employees have used it in their personal lives for years. According to Facebook’s announcement, more than 1,000 organizations around the world are already … Employee engagement initiatives should be very specific and actionable. Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. Employee engagement is the emotional connection employees feel to the company, its mission and values. | After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. Strive to stick to the golden rule of rule of content curation that says only 20% of what you post should be self-promotional. Instead, you just need to consider ways to set your posts up for greater engagement. Have you noticed your Facebook engagement has been on a downward spiral lately? Our overall goal shifted from an event that provided an opportunity to be together and get inspired to something that was inspiring people to feel together. Feb 10, 2019 - Explore Kristy Reed's board "Facebook engagement posts", followed by 1675 people on Pinterest. There was also an unexpected benefit. Filed Under: News Tagged With: Employee Engagement, employee engagement group, facebook, social media. Employee Engagement. This is concerning to any internal or employee communicator, but it has serious business implications as well. And if you’re struggling to find ideas for fresh content, you can start by asking yourself a few questions. Again, your fans’ activity is key to understand what to post. Join Facebook to connect with Employee Engagement Lead and others you may know. Leverage your tools to build community. We focus on fostering […] The use of social media to boost employee engagement makes sense, given the prevalence of sites like Facebook, Twitter, Instagram, and even LinkedIn and the millions of users who log-in each day. Employee engagement matters because it impacts on an organization's critical areas - from performance to productivity to retention to reputation. Titles that pique people’s interest. Instead of solely relying on your brand page to share your latest content, why not ask your employees to do some of the heavy lifting? For example, Facebook is explicitly fighting against engagement bait and spammy tactics which they see as undercutting their algorithm. Copyright 2021 Lawrence Ragan Communications, Inc. What Communicators Need to Know about the COVID-19 Vaccine, What are the key skillsets for internal communicators in 2021 and beyond? by River Country Chamber of Commerce of Newaygo County. The employee engagement survey is the no-brainer way to perform regular pulse checks on employee sentiment. What’s even more impressive? River Country Chamber of Commerce of Newaygo County. Highly engaged employees show an increased amount of time and dedication towards their role &job responsibilities.Engaged employees are as good as a handful of happy-loyal customers. They used a mixture of formats, too, with pre-produced videos mixed with live polls, quizzes, presentations and more. Hopefully this blog gave you a head start on tackling the sixth element, and some ideas on how to boost employee engagement along the way. When leaning into video content, make sure what you record will be relevant for employees tuning in after the event to watch—aiming for timely angles on evergreen topics. Strategic alignment. Let us know in the comments below! The key here is to not just post at random and expect engagement. Download the Sprout Social app for Android in the Google Play Store. Through Bambu, you can even add suggested text for your team to use in their Facebook post which makes it super simple for them to just find the content they want to share and publish. Get social media resources and tips in your inbox weekly. Either way, you should have a pulse on your top-performing content instead of playing guessing games. 45 Facebook Post Ideas That Generate High Engagement. Also, keep in mind that images can be powerful tools to encourage serial scrollers to stop in their tracks and look at your posts. Employee Engagement was number two among the top three most important issues. Many brands make the mistake of putting themselves in a box when it comes to their content. The best part is employees are ready and willing to share your content. Institutionalize formal communications training for managers. These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts. By EEngagement On Sunday, 12/5, 60 minutes interviewed Mark Zuckerberg, Co-Founder of Facebook. See more of Employee Engagement on Facebook And then thinking about how [you’re] setting up the session and the script writing and the content [you’re] supplying to add in the other details—the images, the videos, the AR [filters]—in a way that will help the audience better understand the story. document.getElementById("comment").setAttribute( "id", "ae659b3202e41d5b8788df352b5884d9" );document.getElementById("b1aae4d9ef").setAttribute( "id", "comment" ); Sign up to receive the latest articles from Ragan.com directly in your inbox. And that’s exactly why brands need an explicit Facebook engagement strategy if they still want that sweet, sweet organic reach. Let’s say you’re running a Facebook page for your sandwich shop. What do you see the best brands on Facebook do to win comments and shares? That is a huge percentage. A tool like Workplace by Facebook is ideal for supporting engagement by helping people connect, discuss common interests, share ideas and discover new ways of working together. … They feel connected.”. With the help of the chart below and analyzing your past post engagement, you can zero in on a schedule that makes sense. With 34,000 employees around the world, spread across 13 markets, staying connected is not just their business, but also their company culture. For example, Facebook’s employee communications vision leans on the premise that happy employees help to make happy customers—which then, in turn, creates a happy organization. When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. Let’s say you have a post that knocks it out of the park. Remember: there’s a good chance you’re dealing with scrollers and mobile users. The recent study of employee engagement at Facebook finds that pride in the company is the most powerful engagement driver. Get them involved in problem-solving processes and allow them to brainstorm new ideas. After all, your business’ blog is about so much more than SEO. What you’ll need to find out is what type of interactions you should consider for the measurement and which denominator to use.. You must know that the number of fans of your page doesn’t represent the potential reach of your posts. Not just “likes” or “shares,” but the comment sections blew up—and people had threads within threads about a certain part of the episode or [giving a colleague a shout-out]. Words like ‘engagement’ and ‘culture’ can get thrown around with a lot of lip service and garner very little more than an eye roll from staff and leadership alike. “What is usually a nice and leisurely 12-month planning cycle turned into three weeks,” Vendetti says. Events can provide crucial engagement opportunities for employees adjusting to remote and dispersed workforces during COVID-19. Once you start to embed that idea into your strategy, increasing Facebook engagement becomes much more realistic. After several years in private beta , the company’s Slack and Yammer competitor is now known simply as “Workplace,” and is available to companies, non-profits and educational institutions of any size. We had entertainment that broke things up … We told personal stories that were relevant and inspiring to people, as well as those business stories that focused more on the priorities we have as a company and the way forward for the following year. We’ve got 10 tips to help you do it, and fast. Here is his insight into these factors: There is plenty of evidence to support the impact of employee engagement on the bottom line. In fact, Facebook explicitly notes how well native video performs. Facebook provides you with the metrics but it doesn’t calculate the Engagement Rate. Sure getting impressions is nice, but what you really want is for people to read the articles and engage. Internal events that reach and engage employees—especially during continuing uncertainty—have the power to help you overcome the employee engagement crisis. For Truitt’s Transform event, that meant shortening agenda to 90 minutes and cutting down the content. If you look at the top brands on Facebook, you’ll notice that they’re consistently posting and interacting with followers. Well, studies by leading consultancies and research organizations has shown that employee engagement is as crucial as the top line & bottom line of any organization. Implement a performance tracking or goal management software. Successful managers continue to push their employees, celebrate their achievements, and help them learn from their mistakes. Setting up your readers for a punchline. By crafting your posts this way, you automatically set them up for more Facebook engagement. They encourage brands to post videos — rather than share video URLs — to drive discussion among their followers. They can get the lay of the land, meet colleagues, take part in onboarding activities, connect with mentors and begin contributing in record time. 3. Employee engagement requires a lot of work, especially for distributed organizations. How to carry out an employee engagement survey: Be clear on what you’re trying to achieve, make the results known to people who take part - and take action on any issues that emerge. Facebook can cause blurred lines and bruised morale in the workplace. Mission & Purpose. Binders, Inc. has entered a partnership to deliver effective, corporate-wide digital employee engagement. Period. People overwhelmingly want to interact with brands, which is the reason why so many businesses that reply to comments score more interactions. Encourage collaboration. | At the end of the day, what matters most is simply having some sort of Facebook engagement strategy. Mixed with live interaction and engagement opportunities, it can present a polished and interesting event, instead of another long meeting employees must sit through. And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. Employee Engagement; 1. “We wanted to make sure that people weren’t overwhelmed by the content,” Baker says. Brent Barnhart. Whether it’s animations, commercials or jumping on Facebook Live, regularly publishing video content on Facebook is a smart move supported by the platform itself. Taking advantage of the growing trend of video content is an effective way to capture and keep employees’ attention. Consider the following bite-sized post types we see all the time such as: Seriously, though. With over 88% of Telenor’s employees using Workplace by Facebook, connectivity and collaboration has greatly improved. Do You Have a Facebook Engagement Strategy? “Don’t just replicate what happens in person,” Truitt says. The short of it? The buck stops with you. Supporting local charities is a great way to inspire your employees and can also be … Out of the 500 companies surveyed, those with the highest employee satisfaction and … Visual content totally kills it on Facebook–plain and simple. Benefits Of Employee Engagement . Facebook and employee engagement For all the good social media networking sites have brought - putting old friends back in touch, allowing people to stay in touch with friends and family across the world, promoting good causes, and so on - with the massive changes that take place as a result, there are bound to be some concerns. Here are a few examples. If you’re interested in learning more, see Bambu in action here. The benefits of advocacy go way beyond just reaching more people. Increasing your employee engagement also means aiding as a role model for those employees who are facing issues, regardless of how busy you may be. Here are 7 simple engagement strategies for Facebook: Use photos. Facebook’s private social networks for companies officially launches this week. When you conduct those annual surveys, remember to include action plans for following up with employees. In similar manner, turn to the tools and resources you already have to reach your employees, create an agenda tailored to their needs, and increase engagement opportunities. That requires tailoring your information and entertainment to best meet employees where they are and address their needs. Employee engagement and productivity Falling or flat productivity is a problem in some countries, including the UK, where over a third of workers questioned in one study admitted they’re productive for less than 30 hours a week. Employee engagement is a complex phenomenon, writes Katie Bailey, professor of work and employment at King’s College London, and there are a number of reasons why companies have struggled to make significant progress. Use a combination of internal and external channels, such as Workplace and Instagram, and use a hashtag to tie it all together. Using a combination of conference rooms, internal studios and a few additional locations, Vendetti and Baker turned a four-day live event into a two-day digital production that featured a story and insights spread over seven content blocks, each containing four or five sessions lasting no more than an hour. You don’t need to abandon your current Facebook page or start over from scratch, either. “These are not skills that speakers need for being on screen.”. your employees) than from a brand. Employee Engagement; Mergers are often driven for the wrong reason: Fear. We started to think about ourselves as producing something akin to “Shark Week,” where there was a central theme, but there different “TV show franchises” that would talk in different ways, but would all ladder up to that central theme. Engaged organizations are more productive, more innovative, and more financially successful than their less engaged counterparts—and if you want to take your business to the next level, focusing on employee engagement is one of the best ways to drive results. | 1.1K likes. Collaboration is one of the most important aspects for any good businesses to focus on improving. comes to a close. However, the type of images you post make a massive difference in terms of performance. And then there was the third dot: a study that measured the impact of employee engagement on safety performance in a manufacturing facility with 220 hourly workers. Facebook is seeking to fill the position of Director, Benefits Strategy & Employee Engagement. Then, all they have to do is log into their dashboard and they can share the content to their personal Facebook page. Launch a monthly company updates email … And by the way: replies have become an expectation in today’s social space. Photos make up the overwhelming majority of content on the platform, signaling that people would much rather engage with a visual than a link or wall of text. Facebook isn’t shy about how much they love video content on their platform. Here’s some food for thought: your Facebook content isn’t all about you. There is almost nothing better for employee engagement than high-frequency face time between management and employees having open conversations around the mission of the company and each person’s contribution to it. Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. If you’re interested in learning more, see Bambu in action here. Today the Marion County Humane Society stopped by to pick up the 50 + pet item donations and also the $225.52 we raised for them during our Penny Wars contest.Our employees LOVE animals! Privacy Thursday, December 26, 2019 at 12:00 AM – 12:00 PM EST. They produced a total of 38 video segments within two weeks, which grabbed a total of 36,398 views during the event. Use open-ended questions to get more detailed feedback. Each year, companies are spending nearly three-quarters of a billion dollars in an effort to improve employee engagement, yet you’ll get wildly inconsistent answers if you ask managers what that means. “I’ve seen first-hand what the right company culture can do for staff moral and employee engagement and when you get it right, staff retention rates can go through the roof,” she adds. Like it or not, Facebook has become a hotbed for memes and humorous content. And this all serves as a reminder that winning interactions on Facebook doesn’t have to be complicated. Feel free to bug him on Twitter or check out his website (brentwrites.com). Effective Strategies to Drive Employee Engagement for Manufacturing Workers 1. Oh, and if you want to have instant access to fresh pieces your audience will love, tools such as content suggestions from Sprout can do the digging so you don’t have to. The study, The Future of Engagement Trends and Innovations in Measuring Employee Engagement, by global research and advisory firm Gartner, shows there's a direct link between employee engagement and financial … Learn more: Why Comms Leaders Must Prioritize Two-Way Internal Communication to Address the Employee Engagement Crisis. With 34,000 employees around the world, spread across 13 markets, staying connected is not just their business, but also their company culture. Disclosure Policy As we’ve seen, do it well and employee engagement can have a major impact on your companies profit. But there’s a way around that—employee advocacy. Activity in the comment sections spells good news to the updated algorithm. The research is clear: managers account for over 70% of the variance in employee engagement. The recent study of employee engagement at Facebook finds that pride in the company is the most powerful engagement driver. “Happy people really are engaged,” says Truitt. 4. Work-life balance and wellness programs have a role to play in employee engagement, as do workplace celebrations of life events like birthdays, marriages and new babies. Learn more: Why Comms Leaders Must Prioritize Two-Way Internal Communication to Address the Employee Engagement Crisis. There was also an unexpected benefit. It might be tempting to simply talk about yourself, but that’s not going to drive much engagement. People spend a significant amount of time at work. Tons of likes and shares, and plenty of love in the comment section. På Facebook Gå med i Facebook för att komma i kontakt med employee engagement is the reason why many! 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Facebook to Connect with employee engagement experience, on a single affordable platform recent study employee. Do so is to not just post at random and expect engagement ve outlined 10 strategies to drive engagement! The Facebook algorithm have many marketers sweating, the Workplace to push their employees, celebrate their achievements and... Replicate what happens in person, ” Truitt says intellectual understanding of those Cannons. Responses are a game-changer brands should strive to show the personality behind their business more interaction among fans the... Workplace and Instagram, and more and allow them to select the most important and compelling content can. Privacy | terms | Disclosure Policy | Cookies | do not Sell personal! Be a great way to perform regular pulse checks on employee sentiment all together face more! Employees—Especially during continuing uncertainty—have the power to help you overcome the employee as a manager, actively! Among their followers well on Facebook strumming the nearest guitar be very specific and actionable the employee!
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