Their recipes are formed over centuries and under the influence of diff… We have Soft Drink Importers in Israel, Egypt, Bahrain and more. Track key industry trends, opportunities and threats. Israeli Snacks; Kosher Soup and Cooking Mixes. Gain competitive intelligence about market leaders, Track key industry trends, opportunities and threats, Inform your marketing, brand, strategy and market development, sales and supply functions. Kosher Wines. Here are six drinks you’ll want to try while you’re visiting. Mutabak – People enjoy this paper-thin filo dough filled with soft cheese crumbles, nuts, or fruits and then baked into the shape of an envelope. Dessert Wine; Port Wine; Sauternes; Semi Sweet; Kiddush Wine; Other. Gain competitive intelligence about market leaders. Kanafeh is a famed cheese pastry soaked in a sugar-based syrup and topped with nuts. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. Brands. Also commonly referred to in Israel as “café shachor” (literally “black coffee”), botz generally starts with a few heaping teaspoons of fine-ground coffee and sugar, to which boiling water is added. There are regional variations, but in Israel, sachlav is a thick, milky drink served warm with coconut, cinnamon and/or crushed nut toppings. If you continue to use this site we will assume that you are happy with it. If you are visiting Israel and want to try the best Israeli food, here is a list of the most popular Israeli dishes and Israeli drinks I have tried on my trip to Israel THIS POST MAY CONTAIN COMPENSATED LINKS. Soft Drinks in Israel report offers a comprehensive guide to the size and shape of the market at a national level. (The others are figs, dates, grapes, wheat, barley and olives.) This DIY (do-it-yourself) Tel Aviv summer cocktail list is for those who want to enjoy their summer cocktail drinks in the most fun, and inexpensive way. Over the course of the review period, the population of Israel became increasingly aware of the importance of a healthy and nutritious diet for maintaining overall good health. Drinks. Called “bira shechora” in Hebrew, black beer most commonly refers to the non-alcoholic version of Nesher Malt, although there are other brands available, such as Malt Star, which is distributed in Israel by the same bottlers as Heineken. Panjiva uses over 30 international data sources to help you find qualified vendors of Israeli soft drinks. Not as sweet as root beer but clearly from the same malty family, black beer is widely available in supermarkets, kiosks, restaurants and liquor stores. PLEASE READ MY DISCLAIMER FOR MORE INFO. Just ask Haim Gan, owner of Grape Man of Jaffa, which promotes and advances the Israeli wine and liquor culture.. Ardbeg; Ardmore; … True lovers of Arak, however, prefer to have liquor on its own with a splash of water and a couple of ice cubes. When you purchase this report, you also get the data and the content from these category reports in Israel for free: The Soft Drinks in Israel market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Soft Drinks market research database. Kanafeh – Cheese lovers, unite! Well known international beer brands are readily available. What potential exists for multinational vs. local soft drinks companies looking to increase market share? A soft drink is a beverage that typically contains water (often, but not always, carbonated water), usually a sweetener and usually a flavoring agent.The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case of diet drinks) or some combination of these. All of the major trends present at the end of the review period are expected to remain evident in industry throughout the forecast period. In a small country, a unique collection of travel wonders, including - food and drinks Israel. The beer was introduced in 1950, and is currently the top-selling beer in Israel. The Paleo Diet Defined is my concise definition of the core paleo diet and the many variations of it. The forecast period is expected to see soft drinks in Israel continue to register stagnant or very low levels of volume growth, with positive value growth set to be based on rising unit prices. Pepsico, The Coca-Cola Company and even RC Cola fight for the soft drinks market aggressively. Israeli manufacturers and suppliers of soft drinks from around the world. This is a list of soft drinks in order of the brand's country of origin. 2019 saw further positive growth in sales of energy drinks as the rising demand for functional soft drinks benefited the category’s leading players. In Hebrew it is called "Bira Shechora" or black beer. At the end of the review period, sales of soft drinks remained dominated by three main players: The Central Beverage Co Ltd, Jafora-Tabori Ltd and Tempo Beverages Ltd. Drinking acidic drinks over a long period of time and continuous sipping can therefore erode the tooth enamel. Subscribe to our content! In this section you can find 42 Soft Drink Importers in Israel registered on our portal. That’s arak, the clear, unsweetened, flavored spirit sold all over Israel. At our home at the Muqata, our kids know we never serve soda soft drinks during the week -- we reserve those drinks exclusively for shabbat. Worldwide, 25% of girls and 32% of boys drink a sugary drink every day. Arak originates from Lebanon; its arrival in Israel was a by-product of immigration from Middle Eastern and North African countries. In Israel, you can soak up the sun and excellent diving, to find resistance and vitality in its churches and temples, to touch the millennial ruins and stones, mindful of the world before Christ. The anise-based Arak is probably the most popular liquor among Israelis, and this drink made from Arak, lemonade and mint is one of its tastiest iterations. Goldstar Beer. A new Israeli medical study found that soft drinks are not only bad for your teeth, but can also cause damage to your liver. Cabernet Franc; Cabernet Sauvignon; Merlot; Petite Syrah; Pinot Noir; Shiraz/Syrah; Blends; White Wine. Pereg Spices; Liebers Spices; Salt; Assorted Spices; Kosher Vinegars and Oil Dressing. Be careful – it’s addictive! Israeli Coca-Cola is thought by Cola … Request a complimentary demonstration of our award-winning market research today. “ Goldstar” beer is an Israeli brand of 4.9% abv lager. 24.03.2017 Soft Drinks Review 2016 Convenience Find out more about the 2016 top trends and key figures in Soft Drinks. As a result, static volume growth was recorded at industry level, with positive value growth based on rising unit prices, premiumisation and a shift towards smaller pack sizes and impulse channels. It gets its name from the orchid (called sahlab in Arabic) extract that is traditionally used to perfume the drink. Nov 30, 2020 (AB Digital via COMTEX) -- The global beverage flavoring systems market was valued at USD 3.8 billion in 2018 and is projected to reach USD 5.2 billion by 2023, at a CAGR of 6.1% from 2018 to 2023. Chardonnay; Pinot Grigio; Sauvignon Blanc; Viognier; White Riesling; Other; Rose; Sweet Wines. With demand shifting towards bottled water, category players sought to cater specifically to rising demand for health and wellness variants, with the introduction of Life Wellness Magnesia by Super-Pharm (Israel) a particularly notable development. You think you know what iced coffee is, until you come to Israel. Recently, mixologists and mixed-drink enthusiasts gathered at the Herzliya Marina for Grape Man’s third annual Cocktail Festival. Israel’s soft drinks industry remained under significant pressure in 2019 as consumers continued to shy away from all types of food and beverages that contain high levels of added sugar. Kosher Cooking Wines and Vinegars Israel’s soft drinks industry remained under significant pressure in 2019 as consumers continued to shy away from all types of food and beverages that contain high levels of added sugar. It is made by distilling grapes into neutral alcohol, to which anise is then added. The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries. At 40 to 120 proof, it packs a punch. One taste, and you’ll quickly be looking for ice-café machines everywhere you go. The companies are divided into importers for Cola, Iced Tea and more. How have changing social attitudes affected soft drink sales? That's most likely Jallab though not a quintessential Israeli drink it is part of the middle eastern cuisine. Another potent liquor, arak can be found in almost every Israeli bar or club and is particularly popular among millennials. It is marketed as a dark lager beer, though it is amber in appearance. Cocktails have become a fixture on the Israeli nightlife and bar scene. While there is a tremendous variety of cuisines and food eaten in Israel, certain dishes are considered typical Israeli food. Inform your marketing, brand, strategy and market development, sales and supply functions. Soft drinks in Israel Most of the regular western sodas are available, and many have local variants that aren't very different in taste. If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! There are at least 10 Israeli brands of arak, including Arak Masada, Arak Ashkelon and Aluf Ha’arak. Popular local brands of alcoholic beer are Maccabi and Goldstar. Modern Israeli cuisine represents a culinary fusion of traditional Jews foods and foods brought to Israel by Jewish diaspora. Reminiscent of Greek ouzo, Middle Eastern arak is generally mixed with water and ice (which turns arak a milky color) and served with appetizers. Even if the take-out pizza special comes with a free bottle of Coke per pizza pie ordered, we still save the coke for shabbat. page 1 As a result, static volume growth was recorded at industry level, with positive value growth based on rising unit prices, premiumisation and a shift towards smaller pack sizes and impulse channels. Lemonana (Photo by Maurice T) Israeli Drinks Sodas affect Liver: According to a new Israeli medical study, drinking soft drinks can cause damage to your liver. At kiosks all over pedestrian malls, bus stations, open-air markets, busy street corners and shopping malls, you can get yourself a cup of fresh-squeezed pomegranate juice and enjoy all its tart, antioxidant goodness. The U.S. average is 30% and 37%, respectively, while in Israel it’s 41% and 45%. Israeli children are the world leaders in soft drink consumption, even more than their peers in the United States. Kosher Bread and Coating Crumbs; Kosher Gravy Mixes; Kosher Instant Soup; Kosher Soup Consumes; Kosher Matzo Ball and Soup Mixes; Kosher Potato and Latkes Mixes; Kosher Stuffing Mixes; Kosher Spices. Poison Israeli Soda Soft Drinks? Red Wine. Innovations in packaging include family-size bottles, plastic caps for glass bottles, soft drinks in 2 liter plastic bottles and disposable packaging for the Tropit soft drink. Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Israel with research from Euromonitor's team of in-country analysts. The pub price for a local Israeli beer is about 25 shekels. Mevushal; Sparkling Wine; Magnum; Gift Sets and Mixed Cases; Whisky. Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. What is the market size of Soft Drinks in Israel? Here, what we call “iced coffee” in the US goes by “café kar” (literally “cold coffee”), while the far more common “ice-café” refers to a coffee-flavored slushy. How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry? VAT No. There are at least 10 Israeli brands of arak, including Arak Masada, Arak Ashkelon and Aluf Ha’arak. GB: 239-2559-40 Registered in England No. The authentic, Bedouin-inspired version of botz is brewed while painstakingly heated in a hand-held kettle called a “finjan.”. This frozen drink is extremely milky and sweet. This portal is an active B2B website for all Food Suppliers and their products like Food. Increasing demand for soft drinks and growing … Sachlav Sometimes called “the hot chocolate of the Middle East,” sachlav is … Delivery: Files are delivered directly into your account within a few minutes of purchase. Interested in more insights? Pomegranates, called “rimonim” in Hebrew, are one of the seven special fruits of the Land of Israel. If you're in the Soft Drinks industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions. © 2021 Euromonitor is privately owned & trademarked. As you travel around Israel, keep your eyes open for these six nearly ubiquitous Israeli beverages, and treat yourself to a sip of something you’ve likely never tasted before. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. Panjiva uses over 30 international data sources to help you find qualified vendors of Israeli soft drinks. Instead, typical Israeli cuisine draws on Arabic traditions, such as the meze, a vast array of spiced salads and spreads that opens a lavish Middle Eastern–style feast. Promised Land - a place where everyonethe traveler finds a vacation, which he dreamed. This has had a profound influence over the food and beverage consumption habits of consumers throughout the country. Jallab is very popular in Jordan, Syria, Palestine and Lebanon. Introducing enhanced country reports featuring interactive datagraphics, charts and analysis. Jallab (Arabic: جلاب / ALA-LC: jallāb) is a type of fruit syrup popular in the Middle East made from carob, dates, grape molasses and rose water. 1040587, Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019, Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019, Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019, Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019, Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019, Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019, Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019, Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019, Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019, Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019, Off-trade Sales of Soft Drinks by Category: Value 2014-2019, Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019, Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019, Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019, NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019, LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019, NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019, LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019, Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019, Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019, Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019, Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019, Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024, Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024, Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024, Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024, Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024, Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024, Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024, Off-trade Sales of Bottled Water by Category: Volume 2014-2019, Off-trade Sales of Bottled Water by Category: Value 2014-2019, Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019, Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019, NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019, LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019, NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019, LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019, Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024, Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024, Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024, Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024, Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019, Off-trade vs On-trade Sales of Carbonates: Value 2014-2019, Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019, Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019, Off-trade Sales of Carbonates by Category: Volume 2014-2019, Off-trade Sales of Carbonates by Category: Value 2014-2019, Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019, Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019, Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019, Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019, Leading Flavours for Non-cola Carbonates: % Volume 2014-2019, NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019, LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019, NBO Company Shares of Off-trade Carbonates: % Value 2015-2019, LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019, Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024, Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024, Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024, Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024, Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024, Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024, Concentrates Conversion Factors for Ready-to-Drink (RTD) Format, Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019, Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019, Off-trade Sales of Concentrates by Category: Value 2014-2019, Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019, Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019, Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019, NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019, LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019, NBO Company Shares of Off-trade Concentrates: % Value 2015-2019, LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019, NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019, LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019, Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024, Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024, Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024, Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024, Off-trade Sales of Energy Drinks: Volume 2014-2019, Off-trade Sales of Energy Drinks: Value 2014-2019, Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019, Off-trade Sales of Energy Drinks: % Value Growth 2014-2019, NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019, LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019, NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019, LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019, Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024, Forecast Off-trade Sales of Energy Drinks: Value 2019-2024, Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024, Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024, Off-trade Sales of Juice by Category: Volume 2014-2019, Off-trade Sales of Juice by Category: Value 2014-2019, Off-trade Sales of Juice by Category: % Volume Growth 2014-2019, Off-trade Sales of Juice by Category: % Value Growth 2014-2019, Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019, Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019, Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019, NBO Company Shares of Off-trade Juice: % Volume 2015-2019, LBN Brand Shares of Off-trade Juice: % Volume 2016-2019, NBO Company Shares of Off-trade Juice: % Value 2015-2019, LBN Brand Shares of Off-trade Juice: % Value 2016-2019, Forecast Off-trade Sales of Juice by Category: Volume 2019-2024, Forecast Off-trade Sales of Juice by Category: Value 2019-2024, Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024, Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024, Off-trade Sales of RTD Coffee: Volume 2014-2019, Off-trade Sales of RTD Coffee: Value 2014-2019, Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019, Off-trade Sales of RTD Coffee: % Value Growth 2014-2019, NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019, LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019, NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019, LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019, Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024, Forecast Off-trade Sales of RTD Coffee: Value 2019-2024, Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024, Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024, Off-trade Sales of Sports Drinks: Volume 2014-2019, Off-trade Sales of Sports Drinks: Value 2014-2019, Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019, Off-trade Sales of Sports Drinks: % Value Growth 2014-2019, NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019, LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019, NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019, LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019, Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024, Forecast Off-trade Sales of Sports Drinks: Value 2019-2024, Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024, Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024, Off-trade Sales of RTD Tea by Category: Volume 2014-2019, Off-trade Sales of RTD Tea by Category: Value 2014-2019, Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019, Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019, Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019, NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019, LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019, NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019, LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019, Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024, Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024, Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024, Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024, Soft Drinks Strategies for Ageing Populations, New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey, The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets, Global FMCG Trends in 2009 and 2010: Legacy of the Downturn, Big World: Impact of the Obesity Pandemic on Global Marketing Strategies, 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate, Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit, Suntory Holdings Ltd in Soft Drinks Company Profile, Analysis of key supply-side and demand trends, Detailed segmentation of international and local products, Historic volumes and values, company and brand market shares, Five year forecasts of market trends and market growth, Production, imports by origin, exports by destination, Robust and transparent market research methodology, conducted in-country. 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